Taking your Business to the Next Level through Media Coverage with Skye Ferguson

Show Notes

Getting featured in the press is a great way to market your business to your ideal clients both locally and nationally and would be especially helpful when you’re still starting out as media coverage brings with it a degree of trust and credibility that you just don’t find from self-promotion.

But how do you get featured in the press in the first place?

This may seem like quite an intimidating task at first but that is why I have invited Skye Ferguson onto the show for this episode. Skye is a PR coach who has helped many small businesses grow to their fullest potential through media coverage and now she wants to do the same for you. She has 10 years of experience in PR and communications and has worked in the UK and internationally with big brands so you’re definitely in good hands.

If you want to start finding ways to secure yourself a spot for media coverage (without it being an epic and overwhelming task), and start growing your audience then make sure not to miss out on all that Skye has to tell you in this episode!

Episode Highlights

3:08 - What is PR and what isn’t PR?
10:48 - How Skye got started with her business
14:00 - The effectiveness of PR as an audience building activity
22:57 - Common make when trying to get featured
28:48 - What people need to have ready for a PR request
31:55 - What time commitment you need to put into getting media coverage
34:26 - How to leverage the coverage once you get featured
36:24 - When should people start to thinking about outsourcing?
39:15 - Skye’s final advice for you

Connect with Skye

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